Guides & Educational Resources
How to read an AI claim on a product page
5 min read · Updated 2026-11-08
Separate the adjective from the evidence
Vendors use words like trusted, enterprise-ready, compliant, and responsible. Those words are not a description of your use. Ask which document supports the sentence, which version of the product it covers, and which countries it talks about. A PDF that describes the vendor's own hosting in one region does not describe the workflow you build on top.
Ask for the claim in writing, next to the product version and the date. A sentence on a marketing page can change without the product changing, and the product can change without the page changing.
Turn the claim into a question about your job
"Aligned with the EU AI Act" is not something you can paste into your own materials. Ask: aligned for which role, for which use, and for which obligations? A vendor can document its system and still leave you with duties for the way you deploy it. The reverse also happens: a careful customer process does not fill a gap in the vendor's documentation.
If the page says the tool is suitable for hiring, health, or children, slow down. Those uses attract extra rules in some jurisdictions. Suitability for your case is your question to answer, with the vendor's documents as input.
Keep the page with the answer
Save the claim and the answer you received in the tool record. When someone later asks why you bought it, you can show the question you asked rather than the adjective you remember.
This is general education, not legal advice. Repeating a vendor's legal sentence does not make it yours.
This article is general education, not legal advice. ComplianceEU Alliance is an independent private initiative, not a regulator or certification body.